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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: - 0072552174 (alk. paper)
- 658.8 PET 21
- HF5415.13 .P387 2004
Reserved Books
| Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|
| Main Library | 658.8 PET (Browse shelf(Opens below)) | 1 | Not for loan | 20170 |
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| 658.8 PER Essentials of marketing : | 658.8 PER Essentials of marketing : | 658.8 PER. Basic marketing : | 658.8 PET Marketing management : | 658.8 REL Investment analysis and portfolio management, 7/e / | 658.8 ROB Emotion marketing : | 658.8 STE Marketing Channels. |
Includes bibliographical references (p. 853-860) and index.
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