Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/ Irwin. c2006.Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: - 0072828803 (text : alk. paper)
- 0073080152 (pkg. : alk. paper)
- 100071116087
- 139780071116084.
- 658.8 KER. 22
- HF5415 .M29474 2006
Reserved Books
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | NFIC | 658.8 KER. (Browse shelf(Opens below)) | 1 | Not for loan | 23165 |
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| 658.8 CRO Marketing research for managers / | 658.8 DES Strategic management : | 658.8 JOH Churchill/Ford/Walker's sales force management / | 658.8 KER. Marketing / | 658.8 KOT. Principles of Marketing. | 658.8 KOT Marketing Management. | 658.8 LAZ Consumer behavior / |
Includes bibliographical references (p. 673-700) and indexes.
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