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Exploring marketing research / William G. Zikmund.
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TextPublication details: Fort Worth : Dryden Press, c1994.Edition: 5th edDescription: xxiv, 818 p. : ill. (some col.) ; 26 cmISBN: - 0030981387
- 658.5 ZIK 22
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| Current library | Collection | Call number | Copy number | Status | Barcode | |
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| Main Library | NFIC | 658.5 ZIK (Browse shelf(Opens below)) | 1 | Available | 16349 |
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| 658.5 SCH Plant & service tours in operations management | 658.5 STE Managing the small business / | 658.5 WHY The organisation Man | 658.5 ZIK Exploring marketing research / | 658.7 BOW logistical management | 658.8 ASS Consumer behavior and marketing action / | 658.8 BEL Retailing basics / |
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