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Services marketing management: a strategic perspective/ Hans Kasper, Piet Van Helsdingen and mark Gabbott.

By: Contributor(s): Material type: TextTextPublication details: England: John Wiley & sons ltd., 2006.Edition: 2nd edDescription: xvii, 554 p.: ill.; 23cmISBN:
  • 33103
Subject(s):
DDC classification:
  • 22 658.8  KAS
Item type: Books
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Includes bibliographical references and index

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